Selling Guide

Accurate Valuation

We aim to sell your property for the best possible price in the shortest possible time.  Our extensive local knowledge and vast experience enables us to importantly set the price correctly from the beginning, resulting in maximising the market from the outset.

Choosing an Estate Agent

When choosing your estate agent it is important to consider their availability to conduct viewings, high street presence, reputation, success in selling property similar to yours, the experience and attitude of the team, the presentation of the local office, marketing techniques, membership of regulatory bodies and any marketing partnerships.

Presentation of Your Home

You can't make a first impression twice, so the presentation of your property could be critical in assisting a successful sale. Consider addressing any DIY jobs you have been meaning to get done, add a fresh coat of paint where necessary and try to declutter to make rooms appear larger and brighter. We will work with you on this and offer tips and advice which you can utilise throughout the house to maximise the potential.

Marketing Your Property

There are many methods that can be used to attract buyers. Find out how agents market their properties. Visit their website and property portals and see how their properties are advertised online, look at the quality and continuity of adverts, descriptions, photographs and brochures.

Here are a few things that we do to ensure as many people get so see your property:

  • Internet advertising on the main property portals, Roscoe Rogers and Knight website and social media pages
  • Window and wall display in our classic showroom
  • Contacting buyers we think would be interested in your property
  • Provide high quality brochures. These will contain accurate floor plans, OS map, dimensions and professional photography
  • For Sale boards. People can underestimate the power of traditional for sale signs as many homes sell because of a friend or neighbour spotting the board and spreading the word

Put yourself in a buyer's shoes, visit your estate agent's branch and website and question whether the branch is a welcoming environment and is the website easy to navigate?


At Roscoe Rogers and Knight, we will help stage your home ready for sale and accompany buyers on viewings for you.

We provide feedback on the day as well as following more in-depth feedback if necessary. Listening to feedback from viewings can be helpful to determine what could be done to make your property more attractive to buyers.



As soon as we receive an offer we will notify you both verbally and in writing. Any special conditions of the offer will also be stated and we will check the buyer's ability to proceed before you decide whether to accept the offer.

As your estate agent, we will handle any negotiations between you and the buyer. It is important that you consider how much you would be prepared to accept if a buyer offers a price different from the asking price.

The buyer's position may impact your decision. Consideration should be given to the position and flexibility of the buyer along with the price being offered and how they fit in with your requirements and timeline. Consider the following; are they paying cash, do they already have a mortgage "agreed in principle", are they first time buyers, are they in a short chain, or can they work to your timescales better than other buyers?

It is important to remember that as your estate agent we act on your behalf, so we will work with you to achieve the best price. We will advise you before you make a decision on the response to marketing including; interest from other parties and advise on comparable sales ensuring you have peace of mind in making a decision.

Accepting an Offer / Commence conveyancing

Once negotiations have reached a positive conclusion and you are happy to accept an offer, you will need to instruct a property solicitor/conveyancer if you haven't already done so. We will then issue a memorandum of sale detailing the specifics of the sale and circulate it to all parties. Conveyancing is the process by which the legal transfer of property from one person to another is made. The buyer and seller will each have an appointed solicitor/conveyancer, who shall examine the legal documentation for the property and raise any questions in order to approve the contract of the sale.

Sale Progression

The experienced Roscoe Rogers and Knight in-house sales progression advisor will be with you every step of the way to ease you through the sale process and make it as seamless as possible. They coordinate between you the seller, the buyer, solicitors, surveyors, and any other estate agents in the chain.

Exchange of Contracts

The exchange of contracts is the legally binding part of the process. This is when you hand over a deposit. Contracts are exchanged once both parties and their respective solicitors are satisfied that everything is in order, a date for completion is agreed and from this point both parties are legally bound to go through with the transaction.


This is the day the balance of the monies is transferred via the banking system and the day on which your buyer will be given the keys to the property once confirmation has been received from your solicitor.


Letting Fee Information

The asking rent does not include letting fees. Our standard administration fee (which covers general administration and preparation of paperwork) is £xxx (£xxx+VAT). A security deposit, usually equivalent to six weeks rent, is also payable.

Depending on your circumstances and the property you select, one or more of the following may also be charged to you upfront;

Fees may be charged on a per person or per property basis, please call us on 01600 772929